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SEGITTUR

SEGITTUR Portal

Project

Innovation

Cross-Border Innovation and technology centre for Andalusia and northern Morocco

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The aim of the project is to develop an innovative tourism and leisure offer to complement the sunshine and beach segment and create a unique shared destination in Andalusia and Morocco with the goal of promoting the “Southern Europe” destination.

The project, which will conclude at the end of 2014, has a budget of 347,000 euros, of which 75% is financed with POCTEFEX funds (ERDF).

This initiative is managed jointly by SEGITTUR, the University of Cadiz (UCA) and the Tecnalia Foundation, and the project collaborator for Morocco is the Université Abdemaalek Essadi (Tangiers-Tetuan).

The following actions are planned:

• Development of the ITC platform as a support for the Cross-Border Centre for Innovation in Tourism and Leisure.
• Energisation of the ITC platform.
• Enhancement of the ITC as a Cross-Border Innovation Centre for the generation of new technology-based companies.
• Capture, development and follow-up of entrepreneurial initiatives from the university environment.

All these measures are designed to increase competitiveness by managing innovation, and directly and indirectly generating employment through new entrepreneurial initiatives aimed at reinvigorating the regional economy.