The city of Ceuta has begun the process to become a Smart Destination, supported by the State Company for Innovation Management and Tourism Technology (SEGITTUR).
The councillor for Development and Tourism in Ceuta, Alejandro Ramírez; the Secretary of State for Tourism, Fernando Valdéz; and the Chairman of SEGITTUR, Enrique Martínez Marín, met today in Ceuta to discuss the next steps the city must take to become a Smart Destination.
Through this initiative, Ceuta is aiming to improve the competitiveness of the destination and boost more digital and sustainable tourism that responds to tourists’ new needs.
SEGITTUR will work with Ceuta on the Secretary of State for Tourism’s Smart Destination methodology, which assesses over 260 requirements linked to the five categories for a Smart Destination: governance, innovation, technology, accessibility and sustainability.
Analysis of the information provided by all the parties involved will be used to assess the level to which the city complies with each category, and this will serve as the basis for the diagnostic report and the action plan to turn it into a Smart Destination.
The Chairman of SEGITTUR, Enrique Martínez Marín, congratulated the councillor of Ceuta for investing in the Smart Destinations model, as its adoption will add value to the destination through innovation and technology, bringing with it increased competitiveness and improved efficiency, as well as a boost to the destination’s sustainable development, not just environmentally, but also economically and socio-culturally.
The councillor, meanwhile, noted that the future of tourism in the city will now be focusing its efforts on digitalising the sector and making Ceuta a more attractive and unique destination for visitors.
Ceuta is also part of the Smart Destinations Network, which currently has over 305 members: 186 destinations, 50 institutions and 69 companies.
What is a Smart Destination?
A Smart Destination is an innovative tourist destination based on technological infrastructure, that guarantees the sustainable development of tourist areas accessible to all, while also improving the quality of life for residents and the experiences of tourists at the destination.