Consultation of relevant information regarding the composition of digital transformation projects at associated destinations and their interoperability with the central node of the Smart Destinations Platform.
The Secretary of State for Tourism, through SEGITTUR, is working to create a Smart Destinations Platform, a project through which Spain aims to place itself at the forefront of tourism countries by using digitalization to improve the tourism experience and offer integrated services of value at the destination.
The aim of the platform will be to integrate, collate and combine public and private data to build more competitive intelligence on the ecosystems of Spanish destinations, while also activating continuous innovation, interconnecting and meeting the needs of all agents present along the tourism value chain: tourists, destinations and companies.
Thus, the digitalization of tourism services, data and artificial intelligence have become levers to accelerate the Spanish tourism model and, to succeed, 130 million euros will be allocated from the Recovery, Transformation and Resilience Plan.
Deployment of the Smart Destinations Platform began in 2021, and several rounds of dialogue have been held with the tourism and technology sector, allowing all sides to define objectives, characterization, scopes and specifications. In this context, the need arose to create a central promoter.
The Secretary of State for Tourism, via SEGITTUR, in collaboration with the Ministry of Digital Transformation and Public Service, is working on the execution of the Programme for the development of data spaces and promotion of disruptive innovation across the tourism sector.