Digital transformation

We’re working hard to respond to the new needs within the sector

Digital transformation represents a challenge for destinations and tourism companies, but also brings with it a range of opportunities, facilitating competitiveness, professionalisation, commercialisation, efficiency, effectiveness and economy, contributing to the sustainable development of tourism.

SEGITTUR works to seek, promote and share solutions that respond to the new needs arising from the growing role of new technologies in tourism. In the case of tourism, digital transformation is an example of how the ever-increasing use of digital media by customers has transformed the existing business model for both supply and demand.