Technology and investments in sustainable tourism linked to the development of Smart Destinations will be key in the 8th Fitur Know-How & Export, an initiative driven by SEGITTUR and Fitur in collaboration with the Spanish Institute for Foreign Trade (ICEX).
Fitur Know-How & Export will be held on 22nd to 24th January 2020 in an exhibition space of some 1600 m2. Almost 40 companies will be exhibiting innovative tourism solutions, from hotel management to strategic consultancy, promotion and online marketing.
This initiative is aimed at supporting the internationalisation of Spanish tourism companies by giving them the opportunity to show their potential and share their innovative services and products with other international markets.
Moreover, thanks to its collaboration with ICEX, Fitur Know-How & Export is receiving visits from international purchasers interested in getting to know the technological solutions developed by Spanish companies for their possible internationalisation.
SEGITTURLab: an ideas lab
Furthermore, SEGITTURLab will be run for a fourth year: an ideas lab in which several practical workshops will be held for tourism entrepreneurs and professionals. The maximum capacity is 20 people, who must sign up in advance.
These workshops include “Chatbots and conversation assistants for Smart Destinations”, the standardisation of Smart Destinations, active listening, technology to attract tourists, European funding for tourism and how to become a Smart Destination.
SDGs and Tourism
Aware of the importance of investing in sustainable tourism, for the second year running and in collaboration with the Spanish Network of the United Nations Global Compact, Friday 24 January will be dedicated to the Sustainable Development Goals (SDGs) and Tourism. The largest tourism companies in Spain will be participating to share best practices in different SDGs.
Moreover, the Spanish Network of the United Nations Global Compact will offer a practical workshop in which companies can find out which actions they can carry out to comply with the SDGs in the 2030 Agenda.
Within the Smart Talks programme, ways tourism can contribute towards reducing rural depopulation will be analysed and best practices in Smart Destinations will be presented on innovation, technology, accessibility, sustainability and governance. The application of 5G to the tourism sector is another topic for debate, in which the UNE standards will be linked with Smart Destinations.
During Fitur Know-How & Export, the “European Capital of Smart Destinations” project by the European Commission will be presented, as well as the “Tourism Semantics” manual of best practices.
Moreover, on 23 January, the chatbots and conversation assistants to reach the finals of the Chatbot Tourism Awards 2020 competition will be presented.