Provincial council of Barcelona to promote the Smart Destination model after entering into an agreement with SEGITTUR

SEGITTUR and the provincial council of Barcelona have today signed a collaboration agreement that will see the council promote the Smart Destination model throughout the province.

The agreement, entered into the President of the provincial council of Barcelona, Nuria Marín, and the Chairman of SEGITTUR, Enrique Martínez Marín, seeks to set out coordinated strategies that promote the implementation of the Smart Destination model in the province.

The protocol was agreed upon by the Taskforce of the Provincial Councils and Island Councils of the DTI Network, created with a view to promoting coordinated actions and services that improve the tourist development of destinations in line with the DTI model, taking into account the specific nature of these supramunicipal institutions.

The Chairman of SEGITTUR placed an emphasis on the provincial council of Barcelona being the first provincial council in Catalonia to commit to promoting the smart destinations model, an initiative that destinations including Santa Susanna or Castelldefels have already signed up to in the province.

The member of the provincial council of Barcelona for Tourism, Abigail Garrido, pointed out that “By implementing the DTI model, the provincial council of Barcelona is reinforcing the institution’s tourism policies aimed at local authorities in the regions of Barcelona. Promoting this process of continuous improvement and an innovative, sustainable, responsible, digital tourism management model with a solid governance system will contribute to making destinations across Barcelona more competitive and better adapted to the needs of visitors and residents alike”.

The State Secretariat for Tourism, through SEGITTUR, launched the Smart Destination programme to help make Spanish destinations more competitive in terms of sustainability and accessibility, through new governance models which make use of innovation and technology.

As part of this project, the Spanish Network of Smart Destinations (DTI Network) was set up with the mission of promoting public and public-private collaboration to position destinations at the heart of the public policy in relation to tourism, encouraging the improvement of their competitiveness, promoting synergies and facilitating the necessary transfer of knowledge and the development of products, services and actions of Smart Destinations.