SEGITTUR and Turismo de Tenerife will promote the Smart Destination model throughout the island

SEGITTUR has signed a partnership agreement with the Council of Tenerife, through Turismo Tenerife, which turns the organisation into a promoter of the Smart Destination model on the island.

The agreement signed by the CEO of Turismo de Tenerife, David Pérez, and the president of SEGITTUR, Enrique Martínez Marín, in the presence of the Director of Tourism for the island council, Laura Castro, aims to establish coordinated strategies to promote the implementation of the Smart Destination model in the territory.

The protocol was agreed upon by the Taskforce of the Provincial Councils and Island Councils of the DTI Network, created with a view to promoting coordinated actions and services that improve the tourist development of destinations in line with the DTI model, taking into account the specific nature of these supramunicipal institutions.

The president of SEGITTUR has stressed that there is a very close relationship with the council of Tenerife through Turismo de Tenerife, “which has made it possible to apply and develop the model on the island. We are planning joint research, and we have a line of collaboration that, thanks to the agreement, we hope to continue promoting” for the benefit of smart destinations.

The Director of Tourism for the Council of Tenerife stressed that “the agreement with SEGITTUR allows us to continue moving towards the innovative island model and to continue working together with all the institutions and sectors of our destination towards a future, more digital and innovative island”.

The CEO of Turismo de Tenerife, David Pérez, has said that “this agreement will help to improve the partnership between the two institutions and increase the commitment to the Smart Destination Network”.

The State Secretariat for Tourism, through SEGITTUR, launched the Smart Destination programme to help make Spanish destinations more competitive in terms of sustainability and accessibility, through new governance models which make use of innovation and technology.

As part of this project, the Spanish Network of Smart Destinations (DTI Network) was set up with the mission of promoting public and public-private collaboration to position destinations at the heart of the public policy in relation to tourism, encouraging the improvement of their competitiveness, promoting synergies and facilitating the necessary transfer of knowledge and the development of products, services and actions of Smart Destinations.

The island of Tenerife is one of the most active destinations within the Spanish Network of Smart Destinations. Tenerife’s destinations in the DTI Network include Adeje, Arona, Guía de Isora, La Matanza de Acentejo, Puerto de la Cruz, San Cristóbal de la Laguna, Santa Cruz de Tenerife and Santiago del Teide.