SEGITTUR is to work with the Tenerife local government, through Tenerife Tourism, to establish strategic actions for the intelligent development of the island as a tourist destination.
This initiative, which is part of the agreement signed between both institutions, will implement the Secretary of State for Tourism’s methodology, which is based on five categories (governance, innovation, technology, accessibility and sustainability), and which features 400 requirements to assess.
According to the Chairman of SEGITTUR, Enrique Martínez Marín, “The work we will carry out on the island will allow us to respond to the most urgent challenges Tenerife is facing with specific measures linked to supporting local tourism production, which contribute towards boosting income for residents and reinforcing guidelines on active policies for employment in tourism.”
Among other suggested measures are the design and launch of training action plans and the design of action protocols in the context of COVID-19 for the different tourism sub-sectors, not forgetting actions to rebuild trust between the local population and the main issuing markets, as well as launching advertising actions to reinforce links with tourists.
According to the councillor for Territory Planning, Historical Heritage and Tourism, José Gregorio Martín Plata, the signing of the agreement will allow the island to grow as an “Innovative tourist space, built upon cutting-edge technological infrastructure, which guarantees the sustainable development of the tourism area.”
Martín Plata emphasised that within the constant economic, social, environmental and technological transformation of the global tourism sector, the Smart Destination model is designed to face the changes that the island must undergo in the coming years from a unifying perspective.
The managing director of Tourism for Tenerife, David Pérez, added that the benefits the development of the island as a Smart Destination will bring are multiple, not just for tourist administrations and micro-destinations, but also for the whole of the sector and for society: “From the creation of synergies to the improvement of co-operation culture, to the implementation of a world-renowned methodology and the improved tourism positioning of the destination.”
The work will be developed in several phases, during which the strategic lines of the Smart Destination model for Tenerife will be defined, leading to the creation of a roadmap. Following preliminary planning and analysis, work will continue in the destination by SEGITTUR experts. The process will end with the drafting of conclusions and strategic lines from the Smart Destination model for the island of Tenerife.