Smart destinations will be the subject of study at the summer course of the Menéndez Pelayo International University (UIMP), to be held on 5 and 6 July in Santander, organised by SEGITTUR and the Santander City Council.
The aim of the course, which will be inaugurated by the Secretary of State for Tourism, Fernando Valdés, together with the Mayoress of Santander, Gema Igual, is to analyse the essential concepts of the smart destination and the diagnostic and strategic planning model of the Smart Destination methodology (Spanish acronym: DTI).
Thus, over the course of these two days, the strategic axes on which the methodology is based will be examined in depth, offering information on the main requirements that make them up and the good practices detected.
In addition, a practical vision will also be provided through Spanish tourist destinations that have faced the process of transformation and continuous improvement in Smart Tourism Destinations.
The format of the meeting is composed of keynote speeches that will allow for a more detailed understanding of the topics to be presented and dialogues that will combine the theoretical framework and success stories in destinations.
The speakers will include the President of SEGITTUR, Enrique Martínez, representatives of SEGITTUR, as well as the Councillor for Tourism of Santander, Miriam Díaz, and officials from the city councils of Palma de Mallorca and Salamanca.
The Smart Destinations Network is made up of a total of 305 members (186 destinations, 50 institutional members and 69 collaborating companies).
Changes in the global economic environment, demographic and environmental changes and, above all, rapid technological advances present tourism destinations with multiple challenges, while at the same time offering great opportunities for development.
In this regard, with the aim of improving the competitiveness of destinations and providing them with a tool for continuous improvement, the Smart Tourism Destination (DTI) project was born.
This initiative has been and continues to be one of the major commitments of the Spanish Government’s Secretary of State for Tourism. In this process, SEGITTUR acts as a manager and promoter of the methodology and its application and generates value through the Smart Destinations Network.
Those interested can register through the link on the Menéndez Pelayo International University website: https://bit.ly/3h3LAMQ