SEGITTUR works to support Torremolinos in becoming a Smart Destination

This week, SEGITTUR and Torremolinos City Council will be working on the preliminary analysis of the municipality so Torremolinos can become a Smart Destination.

Experts from SEGITTUR have held an initial meeting with the councillor for Tourism, Aida Blane, and together they have analysed the work plan and phases of the project, which is now in the final stage as they worked together remotely during the pandemic.

Over the coming days, interviews will be held with the leaders of the different areas directly and indirectly linked to tourism, including meetings with the innovation, cultural promotion, public administration and human resources departments, as well as the conference centre and beach experts.

The SEGITTUR team will also meet with leaders in urban development, planning and accessibility, energy infrastructure and management, and programmes in employment promotion, environment, water and transportation.

The tourism resources the experts will visit to carry out on-site inspections include the Pimentel Tower, the walking routes, the viewpoint in Cantabria square, the accessible beaches, the tourist office, the Los Navajas palace, the Inca mill and the Lobo trail, as well as several beaches.

The work is based around the Smart Destination methodology, which assesses over 400 requirements linked to the five categories for a Smart Destination: governance, innovation, technology, accessibility and sustainability.

The results of the meetings and analysis of the information provided by all the agents involved will be used to assess the level to which Torremolinos complies with each category. This will serve as the basis for the diagnostic report and the action plan to turn it into a Smart Destination.