This week, SEGITTUR has begun working with the city of Burgos to help it become a Smart Destination. An initial virtual meeting has been held, during which the initiative was presented to those involved in the management of the destination.
Over the coming days, interviews will be held with the destination’s senior leaders and the different agents directly and indirectly involved.
The municipal areas participating in this project include mobility, environment, sport, new technology, citizen participation, social services, youth, culture, tourism, citizen safety, personnel, heritage, commerce and industry. Similar meetings will also be held with the promotion company PROMUEVE BURGOS and other companies within the Burgos tourism sector.
The work is based around the Secretary of State for Tourism’s Smart Destination methodology, which assesses over 400 requirements linked to the five categories for a Smart Destination: governance, innovation, technology, accessibility and sustainability.
The results of the meetings and analysis of the information provided by all the agents involved will be used to assess the level to which Burgos complies with each category. This will serve as the basis for the diagnostic report and the action plan to turn it into a Smart Destination.
The Chairman of SEGITTUR, Enrique Martínez, considers that the conversion of a destination to a Smart Destination adds value to the destination through innovation and technology, bringing with it increased competitiveness and improved efficiency, as well as a boost to the destination’s sustainable development, in terms of environmental, economic and socio-cultural areas.
The mayor of Burgos, Daniel de la Rosa, stated that “With the undertaking of this study and the independent assessment carried out by SEGITTUR, the city will have an action plan that will allow us to discover the areas most in need of improvement and to implement technological solutions to promote Burgos and ensure it is an attractive destination.” This consists, added the mayor, of “Not just improving from the tourists’ points of view, but also with the objective of improving digital customer service for residents of Burgos.”
The diagnostic report, which is scheduled for the end of March, “Will facilitate decision making regarding short-term investments in the different categories analysed and enable requests for economic support, aiming to comply with the objectives in the Plan for the Recovery, Transformation and Resilience of the Spanish Economy,” confirmed Daniel de la Rosa.