SEGITTUR works to support the Costa del Sol in becoming a Smart Destination

SEGITTUR and Costa del Sol Tourism and Planning have begun work this week on the preliminary analysis of the destination to turn the Costa del Sol into a Smart Destination.

Experts from SEGITTUR are visiting different locations on the Costa del Sol and holding meetings with agents involved in the management of the tourist destinations.

Over the coming days, interviews will be carried out with the leaders of the destinations, as well as with the managing director of Costa del Sol Tourism and Planning and directors of other departments. Meetings will also be held with experts from different areas: technological economic development, advancement and infrastructure, territorial planning, transparency, open government and CSR, marketing and tourism quality and innovation. Costa del Sol Work Meeting


Reunión Trabajo Costa del Sol

The tourist destinations and resources visited by experts include the coastal path, the Caminito del Rey path, Ronda, Manilva, Marbella and Mijas.

Meetings are also being held with business owners and tourism managers in these destinations, which include those held with the Valle de Guadalhorece president of entrepreneurs, the mayor of Álora, the Ronda councillor for tourism, the president of the Malaga wine route, the Manilva head of tourism and the Marbella head of tourism.

The work is based around the Smart Destination methodology, which assesses over 400 requirements linked to the five categories for a Smart Destination: governance, innovation, technology, accessibility and sustainability.

The results of the meetings and analysis of the information provided by all the agents involved will be used to assess the level to which the Costa del Sol complies with each category. This will serve as the basis for the diagnostic report and the action plan to turn it into a Smart Destination.