WHAT WE DO?
The minister for Industry, Trade and Tourism, Reyes Maroto, today unveiled DATAESTUR, www.dataestur.es, a unique website of national tourism data where figures relating to different sources of information can be accessed.
The Island of Tenerife today received the Smart Destination designation following assessment by SEGITTUR, in accordance with the Secretary of State for Tourism’s Smart Destination methodology, having earned a compliance score of over 80%.
Social media is providing us with information used to design recovery strategies for destinations, according to many different experts during the “Social media strategy for tourist destinations during COVID-19” webinar organised by SEGITTUR and the Spanish Agency for International Development
Chatbots are helping us to better understand tourists and destination management, various experts agreed during the “Chatbots and conversation assistants for Smart Destinations” webinar, organised by the Smart Destinations Network.
Virtual Reality is helping to sustain tourists’ interest in destinations during COVID-19, several experts agreed during the “Virtual Reality in tourism promotion” webinar organised by the Smart Destinations Network.
SEGITTUR is collaborating as a strategic partner during the first Tourism Innovation Summit (TIS), which will be held in Seville from 25th to 27th November, supported by the city’s local government and the regional government of Andalusia.
