WHAT WE DO?
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Digital promotion is a key tool both for bringing visibility to Spain’s tourist attractions and for attracting tourists, as it allows us to segment the offer according to the interests and tastes of visitors from different markets of origin, and depending on the tourism products and services that
As one of the world’s leading tourism powers and an international benchmark in the tourism industry, a country where the sector is extremely important in terms of economic activity and employment, Spain needs to be clearly focused on the sustainable development path, fulfilling objectives that can
The Smart Tourism Destinations project, launched by the Secretariat of State for Tourism, aims to be the driving force in promoting and encouraging the digital transformation of Spain’s tourism areas and destinations. The aim is to stimulate the sustainable development of tourism and ensure
